Building Back Links

One of the most important ways to increase your rank in Google is to have high quality web sites with links to your site!  The more links you have, the more popular your site appears to be to search engines.  This is called, “Backlinking”

Getting sites to link back to your site takes a strategy.  It’s called “Building Backlinks”

Here are several techniques used by the pros:

First and foremost, remember that to get quality back links make sure that your web site is loaded with quality content:  ie:  Great articles, a good blog, great information on your services or products.

Commenting on other blogs and forums.
You may already spend time going to other websites or blogs in the same niche as your site.  If those sites allow comments on their articles…. do it!    Most comment boxes will allow you to put your URL as a part of your signature.

You can also do the same with niche forums.

Article Submission
We speak about this topic at length in our “Article Submission” post, but for brevity sake here, simple know that if you will write articles on your particular area of expertise, you can submit them to Article Directories.  Once posted, you are back linked to your site!

Link Exchange
Another great way to build backlinks is to exchange links with ?th?r sites. There are link exchange web sites, but the best way is to contact websites of a similar niche as yours, and ask the owner if they will exchange links.  (You post their URL on your site/they reciprocate)

Directories
There are many free directories.  Probably the most important are Dmoz, Google Business Listings and Yahoo.   If you are listed in their directories, you are well positioned to get back links from other web sites.

Remember:  Be selective.  You only want links from quality sites.   Linking to sites that have limited content could harm your ranking in Google.

And finally, Do Not Spam!  In time, you will be found out and penalized for using the technique.  You may be removed from Google altogether.

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